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The Tourism Development Handbook A Practical Approach to Planning and Marketing by Kerry Godfrey

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Published by Thomson Learning .
Written in English

Subjects:

  • Development economics,
  • Sales & marketing management,
  • Tourism industry,
  • Industries - Hospitality, Travel & Tourism,
  • Management - General,
  • Business & Economics,
  • Business/Economics

Book details:

The Physical Object
FormatPaperback
Number of Pages240
ID Numbers
Open LibraryOL10321889M
ISBN 100304704512
ISBN 109780304704514

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However, only few destinations focus their attention on the development and delivery of the various attractions and activities that make up the tourism product. The UNWTO/ETC Handbook on Tourism Product Development outlines the essential elements in the process of tourism product development planning and implementation, e.g. coordination.   The UNWTO/ETC Handbook on Tourism Product Development outlines the essential elements in the process of tourism product development planning and implementation, e.g. coordination, consultation, collaboration - co-opetition. It illustrates these principles through a range of successful approaches and case studies from around the world and sets 3/5(1).   The Tourism Development Handbook describes steps and activities relevant to places either just beginning to develop tourism, or seeking to enhance their tourism product. It examines the changing nature of tourism and its impact, showing how planning and marketing can maximize revenue without destroying the destination/5(9). The increasing numbers of tourists travelling through Africa is contributing to our sustainable development. Ecotourism has become one of the leading and fastest growing sectors (10 – 15% annually) of the tourism industry according to The International Ecotourism Society (TIES, ).

Handbook on Tourism Product Development ISBN: (UNWTO) ISBN: (ETC) Published by the World Tourism Organization (UNWTO) and the European Travel Commission (ETC) Printed by the World Tourism Organization, Madrid, Spain First . The Nunavut Tourism Development Handbook was created to address these concerns by providing detailed information to assist current and new interests in the Nunavut tourism industry to improve or launch tourism products and services. This handbook supports the goals of.   The Number 2 River beach resort is an entrepreneurial success story that began in , in the midst of the civil war, when the U.S. Embassy gave the village a development grant of $2, The village leaders made good use of this small fund and started a little resort that has grown over the years. The Tourism Development Handbook: A Practical Approach to Planning and Marketing Title: The tourism development handbook: a practical approach to planning and marketing / Authors: Godfrey, Kerry ; Clarke, Jackie Publication: London: Cassell, Year: .

  The Tourism Development Handbook by Kerry Godfrey, , available at Book Depository with free delivery worldwide/5(8).   This handbook explores and critically examines both positive and negative impacts of tourism development focusing on the past, present and future issues, challenges and trends from a multidisciplinary global perspective. Through a comparative approach involving international case studies, this book explores our understanding of tourism impacts and contributes to the theoretical development . This international handbook offers a timely evaluation of the sate of the art of tourism higher education. The book brings together expert contributors from around the world to present current thinking and practice about what is now a major element of education provision world-wide. It is structured round four key themes: Curriculum. The tourism development handbook: a practical approach to planning and marketing. London: Continuum. Chicago / Turabian - Author Date Citation (style guide) Godfrey, Kerry and Jackie Clarke. The Tourism Development Handbook: A Practical Approach to Planning and Marketing. London: Continuum. Chicago / Turabian - Humanities Citation (style.